September is rolling in with some of 2025’s most highly anticipated movies, including some major horror entries. In partnership with predictive media data analytics company Diesel Labs, Screen Rant has exclusive data analyzing new movies with the most online attention before their premeiere. Each release is ᴀssigned a hype score, measured by engagement across online platforms.
The month’s most talked-about new films are ranked by Attention Signals, which are calculated using measures such as likes, shares, comments, and views on social and video channels like Facebook and YouTube. These metrics of online engagement provide crucial insight into which тιтles are making the biggest impact on potential audience members ahead of release – regardless of critical or commercial performance.
The attention scale metric is the percentage of attention based on the show or movie in the number one spot (which is represented as 100%).
Following a hit-filled summer, September is on the right track to keep the box office momentum going. From another entry in The Conjuring franchise to a new Stephen King book adaptation, the coming month’s most-hyped new movies bring this fall’s film slate to a promising start. Based on Diesel Labs’ data, here’s Screen Rant’s list of the top 10 new movies releasing in September 2025 with the most online engagement.
Top 10 Most Anticipated New Movies – September 2025
|
тιтle |
Premiere Date |
Platform |
Genre |
Attention Scale |
Attention Signals |
|---|---|---|---|---|---|
|
The Conjuring: Last Rites |
9/5/2025 |
Warner Bros. Pictures |
Horror |
100.00% |
182,645,755 |
|
A Big Bold Beautiful Journey |
9/19/2025 |
Sony Pictures |
Drama |
54.16% |
98,929,607 |
|
Downton Abbey: The Grand Finale |
9/12/2025 |
Focus Features |
Drama |
26.46% |
48,325,778 |
|
The Long Walk |
9/12/2025 |
Lionsgate |
Horror |
19.53% |
35,669,561 |
|
One Battle After Another |
9/26/2025 |
Warner Bros. Pictures |
Crime Drama |
9.60% |
17,526,363 |
|
Him |
9/19/2025 |
Universal Pictures |
Horror |
8.26% |
15,093,896 |
|
The Wrong Paris |
9/12/2025 |
Netflix |
Romantic Comedy |
3.18% |
5,808,851 |
|
The Senior |
9/19/2025 |
Angel Studios |
Drama |
2.26% |
4,128,179 |
|
Gabby’s Dollhouse: The Movie |
9/26/2025 |
Universal Pictures |
Kids & Family |
0.28% |
510,619 |
|
She Said Maybe |
9/19/2025 |
Netflix |
Drama |
0.23% |
415,957 |
Diesel Labs’ data reveals September 2025’s most anticipated new movie is The Conjuring: Last Rites, the fourth and final entry in the horror series about Ed and Lorraine Warren’s real-life cases. The next-most anticipated films are the Margot Robbie and Colin Farrell-starring drama A Big Bold Beautiful Journey and Downton Abbey: The Grand Finale, the last movie in the 15-year-spanning Downton Abbey franchise.
Close behind on the list is The Long Walk, which adapts Stephen King’s Hunger Games-like dystopian horror novel from 1979. Data reveals audiences are also excited about Paul Thomas Anderson and Leonardo DiCaprio’s One Battle After Another, the Jordan Peele-produced sports horror Him, and Netflix’s latest rom-com The Wrong Paris.
Rounding out the top 10 most-anticipated new movies of September 2025 are the Mike Flynt-inspired sports drama The Senior, the family-centered live-action/animated musical fantasy Gabby’s Dollhouse: The Movie, and Netflix’s rom-com She Said Maybe. From streaming-exclusive releases to potential 2025 box office leaders, September 2025 brings a thrilling variety of stories to the small and big screens alike.
Diesel Labs is a Content Intelligence company that produces audience insights for the entire media landscape. With a sophisticated machine-learning based approach, they measure millions of audience members’ attention with content across many sources including major social and video platforms YouTube, Facebook, Instagram, Twitter, TikTok (beta), and Reddit (beta). For more information, visit www.diesellabs.com.
