Jamie Lee Curtis Explains Why She Did Yogurt Commercials At The Height Of Her Movie Career

Jamie Lee Curtis was at the height of her fame when she began to do commercials, and she has a very practical reason for becoming a product spokesperson. Curtis first burst on the scene in the late 1970s as a horror movie scream queen thanks to movies like Halloween and Prom Night, but she would soon jump to mainstream movies as the decade wore on, playing a wide variety of roles from comedic to dramatic and everything in between. Movies like True Lies were some of her biggest financial hits, but that was also when she began doing commercials.

Curtis continued to find success in film, but it was her spokesperson gigs for the yogurt company Activia that began to gain a lot of attention. With spoofs on shows like Saturday Night Live, Curtis’ new gig as a commercial actor overshadowed her big-screen work. Curtis would announce a retirement from acting in 2006 that didn’t last long, and her return saw her ᴀssuming a wider range of roles. Now she’s back to being an award-winning icon of the screen, and she’s finally given some answers about her years in commercials.

Jamie Lee Curtis Did Commercials So She Could Spend More Time With Her Kids

She Had A Practical Reason For Stepping Away From The Big Screen

Jamie Lee Curtis’ years as a product spokesperson are one of the most confusing aspects of her decades-long career, but the actor appeared on 60 Minutes and finally put the record straight. When asked directly why she became the face of products like Activia yogurt, Curtis said simply, “For the most part because they allowed me to stay home with my kids.“ By the late ’90s and early Aughts, Curtis was a mother of two, and the hectic life of a film actor didn’t allow her much time with her children.

Even though she made sacrifices to be with her kids at that crucial time, Curtis herself admitted that it didn’t feel like enough. “We make it look good. We think we’ve done it. But the truth is, we feel badly,” said Curtis, “I know how much time away from them I spent in pursuit of my own creativity.“

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What Curtis’ Commercials Meant For Her Career

It Didn’t Take Away From Her Work On The Big Screen

Jamie Lee Curtis pointing a gun behind her while she points forward in The Sticky

she has also started to get the recognition she deserves with multiple award wins, including an Oscar.

Though Jamie Lee Curtis’ years as a spokesperson for rental cars, clothing, and yogurt might be somewhat perplexing and humorous in hindsight, it certainly didn’t harm her reputation as an amazing onscreen performer. Since her full-time return to acting around the beginning of the 2010s, she has played a wider variety of roles and even resurrected roles from the early days of her career, like Laurie Strode from Halloween. Perhaps most importantly, she has also started to get the recognition she deserves with multiple award wins, including an Oscar.

Curtis won the Best Supporting Actress Oscar for Everything Everywhere All at Once

Our Take On Jamie Lee Curtis’ Comments

Curtis’ Reasoning Only Makes Her More Likable

Commercial work has long been a way for an established figure to make a quick buck, and after decades in the industry, Curtis had earned the right to bank on her starpower. However, her recent comments on 60 Minutes actually help to make her a more likable person, and her reasons for becoming a spokesperson are relatable and heartwarming. She spoke candidly about other aspects of her life throughout the interview, but her comments about being a working mom are perhaps the most revealing.

The film and TV industry is a fast-paced business, and Curtis didn’t pull any punches when admitting she had been somewhat selfish when pursuing her own goals to the detriment of her motherhood. That didn’t stop her from living up to her reputation as a self-esteem advocate, and she pivoted from talking about herself to including working parents in general. Jamie Lee Curtis‘ work onscreen has made her iconic, but her words offscreen have helped to make her beloved.