Drop‘s digital release date has been revealed for the Blumhouse horror movie with an 84% Rotten Tomatoes score. Directed by Christopher Landon (Happy Death Day, Freaky), with a script written by Jillian Jacobs and Chris Roach, the new thriller follows a widowed mother who goes on her first date in years and begins receiving threatening messages, causing her to question her date and fear for her safety. The movie stars Meghann Fahy, Brandon Sklenar, Violett Beane, Reed Diamond, Jeffery Self, Ed Weeks, and Travis Nelson.
Now, two weeks after its theatrical release, Drop‘s digital release date has been revealed. Announced by Universal, Drop will be available to buy or rent on digital platforms starting tomorrow, April 29. The movie will also be released on 4K UHD and Blu-ray on June 10. Purchasing the film from participating retailers will include exclusive bonus content featuring the filmmakers and cast discussing the making of the movie, including:
- A RECIPE FOR THRILLS: MAKING DROP – Join the cast and crew of DROP as they sort through the ingredients of this date gone wrong.
- A PALATE FOR PANIC– Take a seat and devour the details that went into creating Palate, a film set that doubles as a fully operational restaurant.
- KILLER CHEMISTRY – Join Meghann Fahy and Brandon Sklenar as they discuss their characters’ first date and how they managed to keep Violet and Henry grounded throughout the escalation of events.
- FEATURE COMMENTARY WITH DIRECTOR CHRISTOPHER LANDON
What Drop’s Digital Release Date Means For The Movie
How Has It Done So Far?
Drop premiered at SXSW in March and was released in theaters the following month on April 11, and has received overwhelmingly positive reactions from critics and audiences. Drop reviews have praised the film for blending Hitchcockian suspense with a smart use of modern technology, living up to its pulpy promise, and offering a standout role for star Meghann Fahy. Audiences also consider it a satisfying ride and a delightfully cheesy thriller that is entertaining right up until its final moments, earning strong 84% and 80% scores on Rotten Tomatoes.
In addition to its reviews, Drop has also raked in a respectable haul at the box office. Released alongside The Amateur, Warfare, and The King of Kings, Drop debuted to $7.4 million during its opening weekend. Its digital release effectively marks the end of its theatrical run, and to date, it’s made just over $26 million at the box office against its small $11 million budget. Though a two-week theatrical run may seem short, it isn’t out of the ordinary for a low-budget thriller.
Our Take On Drop’s Digital Release Date
It Should Continue To Be A Hit
Drop‘s digital release on April 29 may seem like it’s cutting its successful theatrical run short, but it could end up being a strategic decision. The thriller has been receiving a lot of buzz going back to its SXSW debut, and releasing on digital platforms so soon could capitalize on that positive buzz. With word-of-mouth momentum, Drop is perfectly positioned to thrive on digital platforms, but for those who aren’t willing to pay the price and don’t mind waiting, Drop will eventually be available for streaming on Peacock.
Source: Universal
