Just when you think society has reached peak bob capacity, Kylie Jenner debuts a new cropped do in a Sam Edelman ad. To be fair, her new hair is giving less “bob” than it is late-’90s corporate mullet—which I am not mad about.

In her new ad campaign for Sam Edelman (which you can see posted to her Instagram grid), Jenner showed off her new short hair in a series of black-and-white sH๏τs. In one picture the social media star posed in a bra and underwear set with a pair of black тιԍнтs. In others, she wore a V-neck bodysuit.

The short hair appears to be partly inspired by today’s ubiquitous bob and partly by the wolf cut that was everywhere a couple of years ago, but mostly by the short shag haircut made popular by the likes of Rachel Green and Meg Ryan in You’ve Got Mail.

Jenner’s ’90s-inspired cut may have just been for the pH๏τo shoot, as other recent pH๏τos show the reality star with her usual long waves. However, consider this the start of a peтιтion for her to make the cut permanent. We’re due for a new It do, and Kylie Jenner is just the celebrity to get the ball rolling.