March 24, 2026, 10:25 PM GMT+7 / Updated March 24, 2026, 11:41 PM GMT+7

He was called a “friend to Turning Point USA” and “the founder of modern cheerleading.”

Cheerleading entrepreneur and conservative activist Jeff Webb, described as a mentor to slain Turning Point USA co-founder Charlie Kirk, died “following complications after an accident,” officials said.

The International Cheer Union announced over the weekend that Webb, the president of the union who’s known as the “founder of modern cheerleading,” had died.

“Unfortunate news to share. The President of the International Cheer Union, Jeff Webb has pᴀssed away following complications after an accident,” according to the statement.

“The founder of modern cheerleading, he spent his life building the sport he loved and advocating for young people everywhere.”

The International Cheer Union did not provide further details on how Webb died and a family representative declined to discuss the accident.

“At this time, the family is not discussing the specifics of his pᴀssing,” family spokesperson Stephen Francy said in a statement to NBC News on Tuesday. “I can confirm Jeff pᴀssed away this past Thursday, and was laid to rest in a private burial ceremony for family on Sunday.”

Turning Point USA, a youth-focused conservative group, also paid tribute to Webb, calling him a “visionary who helped shape generations of young leaders and believed deeply in the power of community and country.”

“A dear friend to Turning Point USA and Charlie. He will be greatly missed,” it said in a statement.

Webb is survived by his wife, two children, two grandchildren, his brother and sister, and his father-in-law, a family representative said.

“He taught us by example that a life well lived contains balance, that seriousness and silliness are not in fact opposites, that focus and discipline do not and should not preclude care and kindness,” according to a joint statement by his son and daughter, Jeffrey and Caroline Webb.

“He was life, personified. He was a singular figure and an extraordinary father; we miss him dearly, and we will love and honor him forever.”