Sydney Sweeney is one of the brightest young talents in the entertainment industry, and she’s used her fame and fortune to expand her brand in various ways. Not only is she frequently starring in movies and TV shows after breaking out in Euphoria, but she’s also launched her own production company, Fifty-Five Films, and has partnered with tons of brands to bolster her portfolio.

After selling a soap with Dr. Squatch made from her actual bathwater, Sweeney is now headlining a new ad campaign for American Eagle. The retailer partnered with the 27-year-old star for a marketing campaign for their jeans with the tagline “Sydney Sweeney has great jeans,” which playfully leans into Sweeney’s good genes factoring into her beauty.

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Advertisement campaigns and brand partnerships are a key tool for celebrities to further boost their profile, and that’s exactly what Sweeney is doing here. American Eagle’s interest in her as the face of this campaign and the immediate result of working with Sydney Sweeney speaks to why Hollywood is also going all-in on the ascending actress.

Sydney Sweeney Is Already A Proven Draw

Most Of Her Ventures Have Proven Successful, And American Eagle Looks No Different

In just a few short years, Sydney Sweeney has quickly shown the potential success that can come to a movie, show, or company through her involvement. Anyone But You‘s box office was a breakthrough moment in this case, as the romantic comedy made $220 million after she helped deliver a great, viral marketing campaign that worked with younger audiences.

The success of Anyone But You is exactly why there are four Sydney Sweeney movies still to come in 2025. She’s a major part of ensemble pieces like Americana and Eden, while she’s also leading The Housemaid and Christy, which is the movie that made Sweeney undergo a physical transformation to play boxer Christy Martin.

Hollywood took notice of her rising stardom and how much audiences were gravitating towards her work. Major and independent studios have worked to be in business with her as often as possible, and there are even more projects on the way beyond this year. All have expectations of varying degrees to be hits thanks to her involvement.

This faith in Sweeney as a draw for the public should even be strengthened by this new American Eagle campaign. American Eagle’s stock prices have jumped 10% since the partnership with Sweeney was announced. That’s exactly the type of response the apparel company was hoping for by bringing on someone the press release calls “one of the most globally recognized faces around the world.”

American Eagle specifically went after Sweeney to “elevate its position as the #1 jeans brand for Gen Z.” Hollywood’s interest in putting her at the forefront of several movies likely comes with the same goal. The entertainment industry needs stars that younger audiences connect to and want to see more of. If Sweeney has that effect on fashion, she can do the same for movies at the box office or on streaming.

Between the box office success of Anyone But You, her bathwater soap selling out in seconds, and the stock price jump after American Eagle’s collaboration, Sydney Sweeney is fully capitalizing on her celebrity status and proving to be someone who keeps on delivering hits. It’s no wonder everyone wants to work with her, in and out of Hollywood.