Despite a worrying opening, From the World of John Wick: Ballerina continues to climb Lionsgate’s charts. The fifth movie in the John Wick franchise follows ballerina Eve Macarro (Ana de Armas) as she attempts to avenge her late father. Alongside de Armas, Keanu Reeves reprises his role as John Wick and helps Eve fight against the villainous Cult.
Ballerina is not the first spin-off in franchise history, coming after the TV show The Continental, but it is the first to reach theaters. As Lionsgate hopes to expand the franchise without involving Wick in every project, Ballerina gives a taste of the expanded ᴀssᴀssin’s world and consequences.
According to a report by ᴅᴇᴀᴅline, the movie is expected to earn $2 million in its fourth weekend at the domestic box office. That represents a 55% drop from last week, but it also means that it will cross the $55 million mark by the end of this weekend. With that total, it would be the 44th highest-grossing film in Lionsgate’s history at the domestic box office.
What This Milestone Means For Ballerina
It Will Still Not Be Profitable
This milestone is a positive sign for the movie, but it does not mean that it will achieve raw profitability. Lionsgate generally earns a significant amount of profit by licensing international distribution, but Ballerina‘s $90 million budget means that the movie is unlikely to achieve a profit otherwise.
Lionsgate delayed Ballerina by one year, as it was originally designated for a 2024 release.
If Ballerina was an experiment at seeing how successful the John Wick franchise could be without Reeves, it would likely be a disappointment. Reeves’s best roles draw crowds to theaters, and his relatively minor role in this movie was not enough to bring in those viewers. It is a worrying sign, as the star has been giving mixed messages about a possible John Wick 5.
Despite the John Wick concerns, Ballerina continues to climb Lionsgate’s domestic charts. It has already pᴀssed Madea’s Big Happy Family (2011), 3:10 to Yuma (2007), and Kick-ᴀss (2010), and it would push past Saw (2004) and Saw V (2008) next week. The spinoff movie may have disappointed, but it still reached major milestones.
Our Take On Ballerina’s Box Office Milestone
It Deserves Even More
The unfortunate reality is that Ballerina does not necessarily match the expectations set by Reeves’ iconic franchise. While it is an action-packed release, ScreenRant‘s Rachel Labonte found that it lacks “the polish” but has “the same exhilarating feeling as the main John Wick movies“. In that respect, it deserved to succeed because it matches that constant sense of energy.
From the World of John Wick: Ballerina could still find success via streaming, and word of mouth can certainly help its chances. There are rumors that it will be released on streaming on July 1, though Lionsgate has offered no confirmation. If so, it will cut its run even shorter, leaving a mixed legacy for an enjoyable film.
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Source: ᴅᴇᴀᴅline
