Sanrio’s Pompompurin & Cinnamoroll Burst Into New Kawaii Makeup Collaboration

Sanrio's Cinnamoroll and Pompompurin with INTO U makeup

Sanrio, the company behind iconic mascot characters such as Hello Kitty, is collaborating with a well-known cosmetics brand to release a new makeup collection inspired by two of its other popular mascots, Pompompurin and Cinnamoroll.

Via PR Times, the cosmetic brand INTO U has announced a collaboration with the popular Sanrio characters Pompompurin and Cinnamoroll to create new products. INTO U’s Super Matte Lip & Cheek Mud, which has sold over 42 million units worldwide, returns as the Furry Matte Lip & Cheek Mud for this special occasion. The Furry Cushion Blush was also released. Both retail for 1,430 yen (~US$9). Readers can check out the images and more information below.

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