Sanrio, the company behind iconic mascot characters such as Hello Kitty, is collaborating with a well-known cosmetics brand to release a new makeup collection inspired by two of its other popular mascots, Pompompurin and Cinnamoroll.
Via PR Times, the cosmetic brand INTO U has announced a collaboration with the popular Sanrio characters Pompompurin and Cinnamoroll to create new products. INTO U’s Super Matte Lip & Cheek Mud, which has sold over 42 million units worldwide, returns as the Furry Matte Lip & Cheek Mud for this special occasion. The Furry Cushion Blush was also released. Both retail for 1,430 yen (~US$9). Readers can check out the images and more information below.
Hello Kitty’s Sanrio Collaborates on New Cinnamoroll & Pompompurin Makeup Collection
The goods are sold via the INTO U website. The Furry Matte Lip & Cheek Mud is described: “The mud-like texture is as light as fudge, and the color is soft and fluffy. The color lasts well, and the lips are colored beautifully for a long time. Use it as a point color, lip color, or total makeup to create a well-balanced look that naturally harmonizes with your skin. The creamy, soft texture spreads smoothly and thoroughly covers lip wrinkles. It has a matte yet moist and soft finish, creating plump lips you’ll want to touch.”
Meanwhile, the Furry Cushion Blush is described: “Just dab it on with the finger puff that comes with the case, and it will completely change the complexion of your skin! It will instantly give you a fresh, dewy glow. The characters are drawn in every detail, even on the finger puffs on the packaging, and combined with its exquisitely small size, it’s so cute that you can’t help but exclaim, ‘How cute!’ The cute compact case also comes with a mirror and puff, so you can not only enjoy the cosmetic’s functions but also easily touch up your makeup on the go. You can refresh yourself with a pat.”
The Cinnamoroll and Pompompurin makeup set follows Sanrio’s numerous cosmetic collaborations this year, including the Sheglam ‘Big Beach Vibes’ set featuring eye shadow, face primers, lip gloss, blush and more, and the Sanrio x Clinique set featuring cleansers, moisturizers, anti-wrinkle and dark spot creams, and mascaras. Aprés Nail also released new gel-based nail polishes for Hello Kitty and Kuromi in the summer.