Freakier Friday is ready to celebrate Mother’s Day with a brand-new trailer. The movie is a sequel to the 2003 Disney movie that saw Jamie Lee Curtis’ Dr. Tess Coleman accidentally switch bodies with her daughter, Lindsay Lohan’s Anna Coleman. It was a mᴀssive success at the time, earning $160 million against a $26 million budget, so it was only natural that Disney would look to develop Freakier Friday. The only surprise is that it will be released on August 8, which happens to be 22 years after the original movie debuted in theaters.

While Freakier Friday is still months away from release, Disney elected to use it as a vehicle for honoring mothers around the world. The company released a new trailer for the sequel, which features a bizarre and hilarious twist that is meant to entertain mothers on Mother’s Day:

While the trailer initially appears to feature nothing more than a quick and traditional acknowledgment, it quickly evolves into something else entirely. Clips from Freakier Friday transition to 30 uninterrupted seconds of Chad Michael Murray (Jake) posing for the camera. The footage is meant to reduce stress for mothers, and it culminates in the words “Happy Mother’s Day!” flashing on screen.

What The Freakier Friday Mother’s Day Trailer Means

This Movie Is Not Taking Itself Too Seriously

It is no surprise that a comedy movie would take an opportunity to spread laughter to mothers everywhere, especially when it has such a strong focus on the relationship between a mother and her daughter. Freakier Friday is an attempt to honor that relationship by depicting the way that those connections can grow and change as both parties grow older. A Mother’s Day trailer is the perfect opportunity to showcase motherly themes, even if the movie’s actual release date does not coincide with the holiday.

The first Freakier Friday trailer did feature some comedy, but it was far more traditional compared to the Chad Michael Murray footage. This particular trailer reveals far more about the sense of humor that the cast, producers, and writers will be relying on in this film. Freakier Friday will hope to recreate scenes from the original, but it will also inject a more modern touch to ensure that it does not feel unnecessarily dated. This could be one of the early signs of the movie’s comedic style, coming months before the actual release.

Our Take On Freakier Friday’s Bizarre Trailer

It’s A Fun Gimmick For Mother’s Day

While it is possible that this movie could reveal more about Freakier Friday, it is likely just a fun and entertaining gimmick in honor of mothers. As a marketing strategy, appealing to the target audience months before the release date is a clever way to keep awareness of this movie high, and bizarre trailers are an excellent strategy to draw that attention. It offers a fun way to appeal to families, while also respecting an important holiday. There is no better way to honor mothers on Mother’s Day, so this is certainly a brilliant idea.

Source: Disney