Sinners is dominating the box office, but it is also impressing its viewers. Directed, written, and produced by Ryan Coogler (Black Panther), the film is a period piece set in 1932 that sees twin brothers (Michael B. Jordan) uncovering a conspiracy of vampires. Alongside Jordan, the movie stars Hailee Steinfeld (Mary), Jack O’Connell (Remmick), Jayme Lawson (Pearline), and more major stars. The movie earned the top spot at the box office this weekend, ushering in $45 million domestically against a reported $90 million budget.
In its first weekend, Sinners has already achieved a feat that no other horror movie ever has. CinemaScore announced that Coogler’s latest film has earned an A rating from audiences, which is a first for any horror film. Prior to Sinners‘ debut, the highest ever recorded CinemaScore for a horror movie was an A-, which Get Out and A Quiet Place Part II both earned. This marks an incredible accomplishment that indicates that audiences absolutely adore this vampire drama.
What This CinemaScore Record Means For Sinners
Sinners Should Thrive During Its Run
Sinners has already enjoyed an incredible opening weekend, surpᴀssing all expectations and upsetting A Minecraft Movie in the midst of its similarly shocking run. It marks the biggest debut for an original movie since the pandemic, proving that Coogler and Jordan are a force to be reckoned with. The movie has certainly impressed critics, as ScreenRant‘s Mae Abdulbaki called Sinners “one of the best films of the year” and praised the “gripping, multifaceted story.” The CinemaScore is proof that audiences are perfectly aligned with the critics.
The R-rated horror movie could easily have stumbled in a cinematic landscape that has not been kind to original properties.
The strong opening weekend was impressive enough, but this CinemaScore is a great indicator that the movie will have a long and successful run. Impressed audiences generally lead to positive word-of-mouth, so the second-week drop should not be too significant, as viewers will likely urge friends and family members to head to theaters. The R-rated horror movie could easily have stumbled in a cinematic landscape that has not been kind to original properties. Sinners will likely need over $185 million to achieve profitability, but it is well on its way.
Our Take On Sinners’ CinemaScore
It Is Perfectly Deserved
The record-breaking CinemaScore is an incredible accomplishment, and it is also entirely deserved. Coogler’s direction and scripting are receiving the majority of the praise, and Jordan’s performances as Smoke and Stack are also remarkable. Sinners also set itself apart with its unique vampire lore that takes advantage of its setting. The rest of the run will need to match this strong opening to reach profitability, given that it is not performing especially well internationally, but this is certainly a strong start.
Source: CinemaScore
