A new trailer for Hurry Up Tomorrow has been released at CinemaCon. The psychological thriller stars Abel Tesfaye, aka The Weeknd, as a musician with insomnia who begins to unravel after meeting a mysterious stranger. The movie is directed by Trey Edward Shults and features Jenna Ortega and Barry Keoghan as part of the cast. The film shares a тιтle with The Weeknd’s latest album and is set to release on May 16.

Now, The Weeknd has unveiled a new trailer for Hurry Up Tomorrow. The footage features a fictionalized version of Tesfaye meeting Anima (Ortega), showing the pair connecting over activities like riding a roller coaster. Tesfaye questions if he has met Anima before. Quick cuts in the trailer show Tesfaye spinning out of control, including getting an alert on his phone showing that The Weeknd abruptly ended a concert. Throughout the trailer, Anima is shown pouring gasoline in a building, eventually setting it on fire, with the trailer implying that Tesfaye is inside.

What This Means For Hurry Up Tomorrow

Both Leads Need A Box Office Hit

Tesfaye had his first starring role in The Idol alongside Lily-Rose Depp. Similar to Hurry Up Tomorrow, which he co-wrote with Shults, Tesfaye wrote and created the series with Sam Levinson. The Idol was maligned by critics when it was released, garnering a 19% approval rating on Rotten Tomatoes. ScreenRant‘s Graeme Guttmann said that “It’s pretty to look at, but vanity for vanity’s sake cannot sustain a six-episode HBO show.” Hurry Up Tomorrow will be Tesfaye’s first live-action role since The Idol.

Ortega has proven to be one of the fastest rising stars in Hollywood, having both hits on the small and silver screen. She also has exciting projects coming up like the highly-anticipated Wednesday season 2. However, Ortega’s most recent movie, Death of a Unicorn, has struggled critically and financially. Its opening weekend saw the movie only take in $5.7 million against a reported $15 million budget. It also has a middling Rotten Tomatoes score of 55%. Both Tesfaye and Ortega could use a hit following their recent disappointments.

Our Take On The Hurry Up Tomorrow Trailer

The Trailer Is Smart To Keep The Story Mysterious

The strength of the trailer is how little it reveals about the story. Instead of laying out the plot, the trailer relies almost exclusively on atmosphere. As Tesfaye is losing his grip on reality, the viewer feels the out-of-control vibe while the trailer builds to a fiery climax. Tesfaye’s first on-screen role was acting in the acclaimed Uncut Gems, and the frantic feeling from that crime thriller feels very similar to the new trailer. If Shults and Tesfaye can create something similar to that, Hurry Up Tomorrow could be an interesting movie to check out.

Source: The Weeknd