2024’s musical film Wicked achieved mᴀssive success in cinemas, making it one of the most H๏τly-discussed movies of the year. Following this pop culture phenomenon, the film’s sequel Wicked: For Good is expected to be one of the biggest movies premiering in 2025. The promotional materials revealing this second Wicked film are sure to attract plenty of viewers eager to see what becomes of Elphaba (Cynthia Erivo) and Glinda (Ariana Grande-Butera) after Wicked‘s ending. Yet one major question is when the first trailer for 2025’s Wicked: For Good will be released.
Universal could surprise the world by simply dropping the Wicked 2 trailer online one morning. However, since it is a sequel to a popular and expensive movie, Universal would likely prefer to air the trailer during a large media event to ensure the film achieves maximum exposure. Since the Super Bowl and the Academy Awards are close at hand, there is a chance that Universal could air the trailer during one of these events, especially considering Wicked‘s marketing campaign and its Oscar nominations.
Wicked 2’s First Trailer Could Debut At The Super Bowl – Just Like The First Movie’s Did
If The Past Repeats Itself, Wicked 2 Will Begin Advertising On Game Day
Universal gave the world the first look at Wicked‘s first trailer during Super Bowl LVIII on February 11, 2024, nine months before the film’s theatrical release. Given that the Super Bowl is one of the most-viewed television events of the year, it was the perfect time and place to market Wicked and share footage of it with audiences. As a result, Universal could repeat its marketing strategy just a year later by airing a trailer for Wicked: For Good during Super Bowl LIX on February 9, 2025.
When many other production companies will continue to drop big-budget advertisements during the Super Bowl, there’s hardly a reason for Universal not to release the trailer for Wicked: For Good during the big game. However, should Universal be unable to have Wicked: For Good‘s trailer appear during the 2025 Super Bowl, or they choose not to air it then, they could instead release it at CinemaCon, happening between March 31 and April 3, or at another major entertainment event.
Wicked Now Has The Luxury Of Waiting Longer To Start Its Advertising
Wicked Has Already Built Up A Lot Of Hype For The Sequel
After Wicked‘s incredible turnout at the box office, Universal has built up a considerable fanbase for its new film franchise. On top of that, Wicked has received numerous awards and nominations since its release, building more prestige and establishing it as one of the most acclaimed musicals in modern cinema. All this positive buzz has made the hype for the sequel film already significant, making it easier for Universal to market Wicked: For Good.
Since Wicked just came out and Wicked: For Good is set to premiere only a year later, it doesn’t seem like the excitement for the latter will die down anytime soon. On top of that, Wicked‘s nominations at the 2025 Academy Awards ensure that people will still be talking about the movie, at least until the awards ceremony on March 2. As a result, Universal doesn’t need to start advertising Wicked: For Good so early or to the largest audience possible.
If Not At The Super Bowl, Wicked 2’s Trailer Should Debut At The 2025 Oscars
Wicked 2’s Trailer Would Create Quite A Buzz At Such A Huge Media Event
Wicked is among the most profitable blockbusters that will be at the 2025 Oscars, competing for a total of 10 Academy Awards, including Best Picture. Stars Cynthia Erivo and Ariana Grande are also nominated for Best Actress and Best Supporting Actress, respectively. Fans of Wicked and its stars will undoubtedly have their eyes on the Oscars when they’re televised, making it the perfect venue to share a glimpse of Wicked: For Good.
While there is a chance that Wicked won’t win the biggest awards at the Oscars, releasing the trailer then would still take advantage of the focus placed on the film during the ceremony. Since 2008, the Academy Awards have allowed studios to promote one of their films during the Oscars telecast. However, MovieWeb reported that studios can’t air ads for then-nominated films and any prequels or sequels to such films. Whether this rule will still apply at this year’s Oscars remains to be seen.
The original Wicked film ensured that plenty of fans would return to theaters for the sequel, but a trailer so soon after the original’s premiere will keep the second Wicked movie fresh on people’s minds until its release in 2025.
Overall, the way Universal marketed Wicked in 2024 and the acclaim that the film has received suggests that the studio will reveal footage of Wicked: For Good very soon. No matter when it’s released, the trailer for this movie will surely break the internet and build even more hype among fans. The original Wicked film ensured that plenty of viewers would return to theaters for the sequel, but a trailer so soon after the original’s premiere will keep the second Wicked movie fresh on people’s minds until its release in 2025.
Source: MovieWeb
