One of Them Days has broken a major box office record for star Keke Palmer. Palmer, who is a two-time Emmy winner, stars as Dreux Jones opposite SZA as Alyssa in the new comedy, which follows the best friends and roommates on a grand adventure once they realize they only have until 6:00 p.m. to make $1500 and pay their rent. The One of Them Days release kicked off over the Martin Luther King Jr. Day holiday and was the highest-grossing new release of the weekend, beating out the Blumhouse horror movie reboot Wolf Man.
Per Variety, as of Sunday morning, One of Them Days is projected to take in a 3-day gross of $8 million at the domestic box office by the end of its second weekend in theaters. On top of bringing the movie past the $25 million domestic milestone, this marks a week-on-week drop of just 32%. In addition to being a slim drop by the standards of any modern wide release, this marks the lowest percentage that any of Keke Palmer’s movies has ever dropped in its second weekend.
What This Means For One Of Them Days
It Has The Best Drop By A Wide Margin
The aspect of this record for Keke Palmer’s One of Them Days that makes it even more impressive is the fact that it is her best week 2 drop by quite a wide margin. In fact, her previous lowest week 2 drop came from her first-ever movie, the 2004 sequel Barbershop 2: Back in Business, which dropped 40.3%, marking a difference of more than 8% from the 2025 comedy. Below, see a breakdown of the week 2 drops of every wide release Keke Palmer movie:
|
тιтle |
Opening Weekend |
Week 2 Drop |
|---|---|---|
|
Barbershop 2: Back in Business (2004) |
$24.2 million |
-40.3% |
|
Akeelah and the Bee (2006) |
$6 million |
-43.9% |
|
Madea’s Family Reunion (2006) |
$30 million |
-57.9% |
|
The LongsH๏τs (2008) |
$4.1 million |
-43.4% |
|
Ice Age: Continental Drift (2012) |
$46.6 million |
-56.2% |
|
Joyful Noise (2012) |
$11.2 million |
-47.3% |
|
Ice Age: Collision Course (2016) |
$21.4 million |
-48.6% |
|
Hustlers (2019) |
$33.2 million |
-49.3% |
|
Lightyear (2022) |
$50.6 million |
-64.1% |
|
Nope (2022) |
$44.4 million |
-58.1% |
|
One of Them Days (2025) |
$11.8 million |
-32% |
Over the years, Keke Palmer has appeared in a wide variety of movies that encompᴀss many different genres. This includes big-budget blockbusters, small indie releases, awards favorites, flops, hits, animated releases, and live-action projects. This has provided her with a wide range of opening weekend grosses, emphasizing how the week 2 drop for One of Them Days is not a result of the opening weekend simply being small, but rather the fact that it is showing unprecedented audience retention for the star on its own steam.
Our Take On The One Of Them Days Record
It Reflects The Audience’s Enthusiasm
It is possible that this superb audience retention has been the result of strong word of mouth for the movie. In addition to One of Them Days reviews earning the movie a near-perfect Rotten Tomatoes score of 94% ahead of its premiere, its audience reaction during the first week of its run has been nothing less than glowing. The movie’s audience score on the same platform is 91%, with enough verified user reviews for it to be officially Verified H๏τ on the Popcornmeter.
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Source: Variety
